Consumers increasingly rely on digital platforms to gather information about their intended purchases. Potential buyers are perpetually exploring retail products on shopping websites and search engines.
Historically, the purchasing process began with activities such as window shopping, consulting yellow pages, or perusing newspaper classifieds and magazines. In contrast, the modern approach typically involves reaching for a device to search for information on services or products.
Consumers utilise a variety of platforms to address inquiries regarding the products they are interested in. Search engines like Google and Bing, along with social media platforms such as Facebook and Instagram, offer shopping features that enable retailers to showcase their products effectively.
Shopping channels through Google and Bing provide avenues for product searches, primarily functioning as sales platforms. In contrast, Facebook and Instagram facilitate social selling opportunities tailored to users’ interests and lifestyles, and how they interact with influences from people who like the things they like.
Product marketing is pushing one particular product, not the whole brand’s product range, and brands need to address this in the way they approach their marketing.
We are here to help.
What is the offer?
We list your products in Google Shopping and Bing Shopping, using product feed functionality, to enable those platforms to optimise visibility when a consumer searches.
We also list your products on Facebook and Instagram.
They provide options for both free product listings and paid promotions. We support the optimisation of both options.
We provide support in addressing feed maintenance in each merchant center. Both Google and Bing merchant centers enable visibility for products on local, national, and global scales. We also offer Google Ads Management.
These platforms also present opportunities for Product SEO, managed in search console which, when executed effectively, can attract profitable traffic to the retail products listed.
What we do?
We position your products in the digital pathways of the people looking for them at any given time. Google shopping, Bing shopping and Product Search create product listings for your business across four core searchable / interactive platforms.
Facebook and Instagram offer social selling opportunities like marketplace, social feeds and Meta Ads provide reach to new possible customers matched with lifestyle choices, life situations, demographics etc. We create campaigns that get your products to these exact populations aligned with your product offering.
We also use Data sources to create localised positioning of your products bringing them closer to your customer base. This is great for businesses with stores