Your website serves as the hub for all your marketing efforts. It acts as your store, so a significant portion of your marketing should begin here. If we choose the retail path, your website needs to incorporate e-commerce functionality. One of the goals of our retail marketing strategy is to boost e-commerce sales. Customers in South Africa will prefer to shop online with you, making it essential for your website to meet the necessary requirements that facilitate easy online purchases.
Policy compliance is mandatory for Google and Bing if you want to showcase products on merchant centers. Privacy policies reassure consumers about the safety of their information when they engage in online transactions with you. Clear guidelines on returns, refunds, and exchanges inform customers about what to expect if a transaction does not proceed as intended.
Online payment options are abundant, with numerous companies providing payment gateway services in 2025. It is crucial to examine their commission structures and verify if they offer WooCommerce plugins that can enhance your sales process. We have compiled a list for this discussion, which you can access here.
Buy now pay later Options there are various market options that enable customers to purchase in installments or on credit, with or without interest. Partnering with payment gateways that provide these options can lead to increased sales opportunities and greater convenience for your customers.
Shipping is often seen as a grudge purchase by most customers but is also a convenient service, so finding a courier company that offers the lowest delivery charges for your products can help secure sales. However, cost isn’t always the primary concern; delivery times can sometimes be more critical than price, and the value of the products being shipped can also outweigh the cost. Depending on your business type, locating a single courier service may be challenging, but there are many options available in the market today, and we are familiar with most of them, so feel free to reach out to us.
Product filters are essential for any e-commerce store. They assist customers in quickly finding what they need, which can be the deciding factor between completing a purchase or abandoning their cart. Whether it’s by size, color, or age, ensure your filters are effective and user-friendly.